Friday, 15 March 2013

case study - skyfall magazine review

There is the use of graphology in this review. The point that’s being made here with the big red ‘Y’ as it is the start of the sentence, is highlighted in red and enlarged is because it needs to stands out. The effect of this is that it makes the review look much more professional.   
 
The fact that the magazine review company is kept at the top of the page suggests that it’s the first thing that will capture the audience’s attention. Also as it contrasts the colour of the background image it stands out. It can also be used as a promotional advertisement opportunity to spread the name of the company.
As the image used in this review is at the top of the page, it is one of the highest attention grabber in the review. The image being used sells the movie for what it actually is as it is an image of the main character Bond on a motorbike which connotes action. Also, the background that is in the image looks very foreign which can attract the audience because they would want to know what’s going on in the film and why he is in a foreign country.
The date is kept at the bottom left of the page which is right next to the page number which is a common media convention that most magazine review and articles follow. Following this convention can ensure that it fits in with what it’s supposed to look like and can conform to professionalism.
The isolated text in the circle text box ‘Talking point’ gives information about the film and grabs the audience’s attention because it is in a separate text box all together. It suggests that it was the first ‘Bond’ film since ‘Golden Eye’ as it follows the sequence so it suggests that it should be a good film judging by its past reputation. The structure of the review is in three columns followed by a text box of facts relating to the film. This could be used as a selling point as some people may be interested in this information which could make them want to watch it.
The actual name of the film ‘skyfall’ is in bold and stands out from the rest of the text on the review. The effect of this is that it captures the audience’s attention. There is also a star rating system present on the magazine review which I felt appealed to me and I think I would use this in my own magazine review of Monty’s Day Out. This appealed to me because I was under the impression that it was already rated and liked by many other viewers so it would make me want to watch it.  The colour scheme of the magazine review is red, black and white. Black and white are common colours that are used in most magazine reviews however the use of the red is shown to be highlighting important bits of text which effectively stands out to the audience and is relatively easy to spot. The fact that it’s in red makes the audience interested and makes them want to read it and question its importance.
The tag line on the film review seems to be a quote from the actual film itself. The effect of this is that again it sells the film for what it is and this specific tag line makes it seem classy and full of action. Also as the tag line is in another font, it shows that it is making reference to the film rather than making it up and the use of ellipsis connotes that the film has more comments to go with it.

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