CASE STUDY - EAST IS EAST

The main cast of the film shown is generally very young in age and almost tells the story of the film very vaguely. As we can see from the cast, there seem to be different levels of attitudes to religion and culture and respect as one character is wearing Islamic hat. We almost get the image that religion and culture will be clashed.

The tag line is set out in a very plain and simple font as it is in black it is kind of dull and makes the feel sort of boring. However the fact that they have used the ellipses suggest otherwise. The film title is set in a mixture of caps lock ad normal letters. This shows that there is an essence of madness followed by the dog sitting on the title which doesn’t really make sense however is also like a snippet of what there is to come as some people might find this humorous.

This tag line is a very general stereotype that can be viewed upon people of Asian ethnicity and background. The fact that it promotes arranged marriages in the form of a pun will draw upon the attention of the audience in a humorous way as it adds a slight twist to the common stereotype but almost tells the story of the film.

The splashes of quotations from reviews of publications that have viewed the film is effective because it makes the film more desirable to see as they have enjoyed it so much, maybe the person looking at this cover will enjoy it as much as them.  The use of the child in the cast playing on that ball shows that there could be a playful aspect to this film.

A typical convention is used - Film release date to let the audience know when the film is coming out. The colour of the font, white, followed by an orange background stands out as it important information.

Also a picture of a bride with thick black glasses is used. This sneak peak of what’s going to happen in the film can get the attention of the public. This links in with the comedy aspect they embedded into the film because it’s the arranged bride for one of the main characters which relates back to the tagline; which essentially is what the whole film is about. Also she is portrayed as a funny looking ‘geek’ which is funny.