EVALUATION QUESTION 2

In terms or imagery, we chose to use stills from our short film in our 2 print products. This is because we wanted to sell the film to the audience, and give a realistic feel to the film. In the film poster we decided to use a still of the main character in the train pressing his face against the window to symbolise a journey which refers back to the short film as it is a journey. For the magazine review we also used a still of the main character but another still from the short film in order to show another scene but also relating to the backbone of our package, comedy. Comedy is explored through the still we have used in our magazine review because the main character is making a funny face. Again, the smart Englishmen stereotype is explored here as Monty is dressed really smart with a suit and tie but the comedy side shows through the straw hat. This creates a really consistent package throughout the 3 products as it has the same locations, props and characters in the short film. For the house style, we chose to keep it similar for example the font we used at the beginning of the short film is in a sort of informal cartoon style as it is an comedy, we decided to carry this over into our film poster; again trying to sell the short film to the audience as the film is. However with the magazine review we chose to make it a bit more formal in terms of font. All three of our print products use similar content in terms of the main actor whose comedy comes from slapstick and physical humour for example the way that the character looks and dresses is iconic which refers to what the package is all about. Barthes suggested that films consist of numerous action codes and we have also included action codes into our film. An action code that we used was when the main character first arrived into the airport. The fact that the main character acts like he doesn’t know what he’s doing is an action code because it shows that he’s not from the country and he’s not familiar with his surroundings. One action code we have embedded into our film was when the guards stop Monty as he isn’t allowed in to the Olympic site as his ticket is invalid. Comedy is explored here because a very serious situation is then morphed into a comedy scene through the use of non-diegetic sound and the main characters funny faces. For tone/language, there was a funny tone to the short film which again relates back to the comedy aspect we tried to convey. However it was also mixed in with an angry tone during the security guard scene. The language of the film review is formal and high lexis. This is because I was looking at my example case studies and realised that they all had these factors in order to be more realistic and to not look professional. With regards to themes, there is a theme of love during the day dream scene. The effect of this is that is that it’s sort of a sub plot during his journey to the Olympics which we thought we could explore comedy aspects from for example at the end of the day dream Monty gets slapped. In terms of other marketing, if we were to release this package we would release trailers that portray a brief idea of what happens in the short film but doesn’t give away the whole film. We would also begin to release film posters similar to our print product stills however I think that we’d have to do a photo shoot in order to make it look professional but also to add variety to the film posters instead of having to keep using stills from our short video which would inevitably give away the film. Also, I would like to release some toys for kids for example like toy versions of the main characters clothing. This was also done in ‘Mr.Bean ‘which was a huge success and as this show played a major part in the creation of our film as it was the centre of our ideas.