case study - Unstoppbale

 

The use of the pull quote ‘At its best it’s a brilliantly simple movie’ acts as a promotional method in order to sell the film to the audience. It does this because it instantly grabs the audience’s attention and makes it sound very appealing to them. This is straight to the point and gives their opinion on the film, this can also be shown from a quote in the review “purely unashamedly, a runaway train movie”. This is very straight to the point and highlights some of the key features of the film in an instant which can appeal to readers. The effect of these short snappy lines is that it hypes up the film to the audience to an extent that they have to watch it for their own pleasure.

The use of the tagline “Denzel Washington versus runaway train in old school action romp” quickly summarises the film and gives further information with regards to it being action based. The effect of using famous actors name that paly in the film acts as a promotional method in order to show that a famous actor stars in this film. This can grab the audience’s attention because the use of using this famous actors name would make them think of past successful films that he has starred in and would think this film should also be as good as the others.

Also consists of the star rating system in order to emphasise how good the film is. As I have explored in my other case studies of magazine reviews, the star rating system is a typical convention in order to make audience believe that it’s a good film based solely on the fact that it’s been given full stars based on somebody else’s opinion. This would make them want to see the film for themselves to see if it was overhyped or not.

The image that is used in this magazine review alone strongly connotes that it’s an action based film as the main character is in the middle of two carriages of a moving train. The use of the main character on the review is also a promotional method because the audience can recognise him as a famous actor and they would want to view this film. The fact that some of the stuff is blurred out but the focus is on Denzel Washington suggests that the film is fast moving as we can almost see the speed of the train because some parts of the image is blurred.

The language of the review is high lexis and speaks about the film very positively. The effect of this is that it makes the review look professional but also a common media convention. As the film is spoken of positively there are barely any negatives within the text which makes the film seem very good and they have to view it for themselves.

The layout and structure of the review is very conventional as common in movie reviews. Unlike the other reviews I have looked at for case studies this one takes up two pages and therefore requires more columns. The writing is more spaced out so that it can be read easier.