EVALUATION QUESTION 1 GLOGSTER

QUESTION 1 EVALUATION

Our Media product uses a variety of forms and conventions in a variety of ways as I will show in this presentation. Sticking to forms and conventions enabled us to make the short film easy to understand from the audience’s point of view and also within our print products as they were kept very simple but effectively carried out. To carry out the idea of keeping everything simple to understand, we followed Todorov’s narrative theory being beginning, middle and end. This can be shown in our film:

Beginning – the character arrives in London,

 Middle – the character gets in to trouble and has an adventure in London

 End – Monty’s ticket is out of date and he has wasted his whole time

Another aspect of Todorov’s theory we tried to embed within our film which he says a film consists of establishing a problem, developing a problem, complication, action climax and resolution we implicated within our short film. This can be shown when the problem is first established, he falls in love with a stranger on the train. The problem then develops as he goes into a day dream with her and falls for her even more. Complications that his ticket is out of date so the main character has gotten himself in to a problem here.  With regards to the last bit of a resolution, we decided to not act upon this because if there was a resolution it wouldn’t have fitted in with the story of our film as we wanted it to end on a note that the audience could sympathise with the main character for his time being a full waste in London. This was because we tried to relate it back to one of our case studies; Mr Bean. In the majority of Mr Bean short episodes, there is barely a resolution to the madness he is doing and usually ends on a sad, but funny scene. We tried to use this as we ended our short film on a sad note of Monty wasting his time in London and having a mental break down however the audience also found it funny because of the way he just dropped to the ground and screamed. Mise en scene plays a big part within our film for example the main character is wearing smart clothing which connotes that he is an educated man however there is a slight twist as his trousers is tucked in to his shoes which shows that he’s clumsy and forgetful but also the straw hat shows that he has bad dress sense but also adds to the humour because it’s a contrast between smart clothing and farm clothing.

Levi Strauss suggested narratives need a binary opposition where there is a theme of ‘good vs. evil’ and we have challenged this as we don’t have a ‘good’ or ‘bad guy’ within our short film but most people would maybe interpret the ‘bad guy’ to be the girl Monty falls in love with. This is because she didn’t like Monty in the same way he liked her as Monty is rejected.  Feminism was also explored in my short film as women are objectified. This can be shown in my short film as Monty the main character fantasises about a girl he likes. She is also presented with dominance because she has the audacity to slap him as he day dreams about her which shows her power and authority.

We did three case studies in total which helped us to follow the main conventions in films such as Todorov’s narrative theory as all these films had a clear structure which we needed to use in order to succeed in making the film funny; and they were: Mr Bean, Citizen Khan, and Desmonds.  We felt that Mr Bean formed the backbone so we decided to use this in terms of Camera, sound and mise en scene. of all of our ideas and related to our short film in terms of the main characters non diegetic sounds in some scenes for example before he sees the security guards he makes a sound similar to Mr bean. Citizen Khan was also important to us because we wanted to embed this Asian culture within our film and this helped us greatly because it gave us a sense of direction in where we have to go with this comedy to add the Asian culture we wanted to put in. This can be shown in the day dream scene where we have used Indian music followed by the female character that Monty falls in love with costume as it is traditional. We chose to do Desmonds as a case study because in the very beginning of the planning stages, we wanted to add an African culture into our film in order to mix all of these cultures to make it hilarious as we really wanted to put an African character in there with an African accent. However due to audience feedback, it was proven too difficult to carry out followed by other issues concerning this, so we didn’t really need to use this case study however it wasn’t totally useless as we really liked the way the camera angles were used for example the use of camera panning in the barber shop. We mainly used YouTube to view these case studies in relation to our research and planning. Further analysis on camera shots we used from out case studies can include the use of the close ups of Monty’s facial expression in order to add humour to our short film as it is mainly ‘slap-stick’ comedy which very much is the base of Mr Bean. Also as we have used long shots in the train scene when Monty first identifies the girl he likes, this was also done in all of my case study examples in order to establish the scenery. The first version of our short film consisted of audience laughter effects which we really liked from our case studies as they all consisted of this. However, during one of the audience feedback exercises the audience felt it worked in some places but in other places it was much exaggerated. We were told to remove the laughter completely because they felt that it didn’t work appropriately. The use of the establishing shot at the beginning of the short film with the zoom on ‘London City Airport’ was used to emphasise to the audience that the main character has just arrived into the country and was also used in one of our case studies ‘Desmonds’ when zoom is used in the barber shop. The use of two shots was also used in the day dream scene particularly during the picnic part in order to show that it’s a daydream only about the two of them and no one else is involved. This idea was gathered from one of the examples I have put on my blog ‘Big Bang Theory Inspiration’. We really liked this idea and it is very reflective within our short film as we have used a number of ideas from this for example the faint glow around the screen during the video; this emphasises that it’s a day dream.

With regards to my print product case studies, the one that influenced me the most was the Mr Bean one. As we have also used the background of the train, it connotes a journey and a day out as with the Mr Bean case study; the train is also present in the imagery which also connotes a day out. Also, with the ‘East is East’ case study we used some of the edit aspects for example the splash effects as this sells the film for what it actually is. Also in the ‘East is East’ case study, the fact that there’s small images giving glimpses of what’s going to happen in the film, we have used this in our film poster also as we have chosen to use a medium shot on the still of the girl the main character falls in love with as it is iconic as a crazy day out.  Our magazine review was heavily influenced by our case studies for example we saw that it was a common convention to use the star rating system and we used this to show that our film has been rated by the audience so it makes it the audience more keen to view it. Our film poster also followed other forms and conventions such as the use of the tag line, title, release date, and main character as the main image. As with our film review, it also used forms and conventions for example the picture taking up half the page of the review and the rest of the page filled up by the journalism. We mainly looked at the ‘Skyfall’ case study as it uses a similar structure to this. We decided to add a colour scheme of our own which matches the house style of our 3 products as a package in order to create consistency. Also, I was drawn by the ‘Unstopabble’ film review as I really enjoyed the language used as this shows in my own review as the language consists of some short sentences in order to keep the reader entertained as it can get monotonous. The use of font in the print products is bold and attractive as it has a unique feel to it because of the colour scheme and the fact that some of the letters are slanted conveys clumsiness which could represent the genre of the film. The effect of this is that it would be remembered by the audience. The film review also follows the consistent colour scheme throughout the three products. Another common convention used is the text in the symmetrical text boxes which resemble most magazine reviews. The use of the image in the film review is a still from the short film of the main character just before he meets the security guards. This is also an iconic symbol because it shows that his whole day was wasted therefore I decided to utilised this specific image.

 

 

case study - Unstoppbale

 

The use of the pull quote ‘At its best it’s a brilliantly simple movie’ acts as a promotional method in order to sell the film to the audience. It does this because it instantly grabs the audience’s attention and makes it sound very appealing to them. This is straight to the point and gives their opinion on the film, this can also be shown from a quote in the review “purely unashamedly, a runaway train movie”. This is very straight to the point and highlights some of the key features of the film in an instant which can appeal to readers. The effect of these short snappy lines is that it hypes up the film to the audience to an extent that they have to watch it for their own pleasure.

The use of the tagline “Denzel Washington versus runaway train in old school action romp” quickly summarises the film and gives further information with regards to it being action based. The effect of using famous actors name that paly in the film acts as a promotional method in order to show that a famous actor stars in this film. This can grab the audience’s attention because the use of using this famous actors name would make them think of past successful films that he has starred in and would think this film should also be as good as the others.

Also consists of the star rating system in order to emphasise how good the film is. As I have explored in my other case studies of magazine reviews, the star rating system is a typical convention in order to make audience believe that it’s a good film based solely on the fact that it’s been given full stars based on somebody else’s opinion. This would make them want to see the film for themselves to see if it was overhyped or not.

The image that is used in this magazine review alone strongly connotes that it’s an action based film as the main character is in the middle of two carriages of a moving train. The use of the main character on the review is also a promotional method because the audience can recognise him as a famous actor and they would want to view this film. The fact that some of the stuff is blurred out but the focus is on Denzel Washington suggests that the film is fast moving as we can almost see the speed of the train because some parts of the image is blurred.

The language of the review is high lexis and speaks about the film very positively. The effect of this is that it makes the review look professional but also a common media convention. As the film is spoken of positively there are barely any negatives within the text which makes the film seem very good and they have to view it for themselves.

The layout and structure of the review is very conventional as common in movie reviews. Unlike the other reviews I have looked at for case studies this one takes up two pages and therefore requires more columns. The writing is more spaced out so that it can be read easier.

case study - Rise Of The Planet Of The Apes

 

The structure of this review has three columns as this is a common media convention used by most magazine reviews I have looked at so far. The font of the title is in bond and enlarged in order to capture the audience’s attention but can also relate back to the seriousness of the monkey as it creates suspense. This can be further explored in the image that is used here as there is much emphasis on what the monkey is actually holding. The use of this image followed by the actual name of the film shows that the monkeys are up to something of no good and what the monkey holds in his hand could be the rise of the monkeys as the title of the film suggests.  

The language of the text is mainly in high lexis for example the use of the word “prequel”. The effect of this is that it makes the review look really professional and fits in with most magazine reviews.  Also the use of high lexis I the review targets an educated audience.

There is also a star rating system present on the magazine review which I felt appealed to me and I think I would use this in my own magazine review of Monty’s Day Out. This appealed to me because I was under the impression that it was already rated and liked by many other viewers so it would make me want to watch it. Underneath this, the use of the director’s name is in bold which suggest that they are trying to attract viewers who know of the directors previous successful films and suggests that this film will be of the same standard and quality. If viewers do not know the directors name, it will definitely stick in their minds as it is in bold writing.

The use of the pull quote ‘film of the week’ adds to the reputation of the film as it makes it seem that the film was so good it won an award for film of the week. The use of this would make a person want to see the film too.

case study - skyfall magazine review

There is the use of graphology in this review. The point that’s being made here with the big red ‘Y’ as it is the start of the sentence, is highlighted in red and enlarged is because it needs to stands out. The effect of this is that it makes the review look much more professional.   

 

The fact that the magazine review company is kept at the top of the page suggests that it’s the first thing that will capture the audience’s attention. Also as it contrasts the colour of the background image it stands out. It can also be used as a promotional advertisement opportunity to spread the name of the company.

As the image used in this review is at the top of the page, it is one of the highest attention grabber in the review. The image being used sells the movie for what it actually is as it is an image of the main character Bond on a motorbike which connotes action. Also, the background that is in the image looks very foreign which can attract the audience because they would want to know what’s going on in the film and why he is in a foreign country.

The date is kept at the bottom left of the page which is right next to the page number which is a common media convention that most magazine review and articles follow. Following this convention can ensure that it fits in with what it’s supposed to look like and can conform to professionalism.

The isolated text in the circle text box ‘Talking point’ gives information about the film and grabs the audience’s attention because it is in a separate text box all together. It suggests that it was the first ‘Bond’ film since ‘Golden Eye’ as it follows the sequence so it suggests that it should be a good film judging by its past reputation. The structure of the review is in three columns followed by a text box of facts relating to the film. This could be used as a selling point as some people may be interested in this information which could make them want to watch it.

The actual name of the film ‘skyfall’ is in bold and stands out from the rest of the text on the review. The effect of this is that it captures the audience’s attention. There is also a star rating system present on the magazine review which I felt appealed to me and I think I would use this in my own magazine review of Monty’s Day Out. This appealed to me because I was under the impression that it was already rated and liked by many other viewers so it would make me want to watch it.  The colour scheme of the magazine review is red, black and white. Black and white are common colours that are used in most magazine reviews however the use of the red is shown to be highlighting important bits of text which effectively stands out to the audience and is relatively easy to spot. The fact that it’s in red makes the audience interested and makes them want to read it and question its importance.

The tag line on the film review seems to be a quote from the actual film itself. The effect of this is that again it sells the film for what it is and this specific tag line makes it seem classy and full of action. Also as the tag line is in another font, it shows that it is making reference to the film rather than making it up and the use of ellipsis connotes that the film has more comments to go with it.

How we completed the Movie poster

As we had split up the tasks according to what we felt our abilities are strongest in, my group members took charge of doing this task as i had done most of the movie review. Heres how it was completed.

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Firstly we decided upon this image as being the main image for our movie poster because it seems like he has just found the olympic stadium and he is staring at it with amazement. The story is about him going to the olympic games, so this image and the story line both match, and for this reason we have used this image.
it more clear to see his face. we also extended the image because the image was cut short and for this
we chose this image and made it lighter so that his face complexion is more brighter thus making it more clear to see his face. we also extended the image because the image was cut short and for this

reason it seems blurred out becuase we have extended it. this way is better because it allows the audience to only focus on his face, and his facial expression is potraying comedy so this will allow the audeince to be dragged in to the movie poster.

 

 

Next we decided to blurr out the rest of the background as we did in the bottom half of the image. We done this to allow the people viewing the poster to only concentrate on the main characters face as this will sell because as mentioned his face is funny and people might want to know why his face is like that or what he is looking at etc so they'll be interested to find out and watch the film. We done this by playing about with the gradient of the image. We made the image much more lighter and we put a glow on the image by playing around with the effects to make it seem more brighter so that his face is more clear to see

 

 

 

After that we decided to keep the title at the bottom of the page as we found this technique interesting from one of our case studys 'East is east'. We decided to keep our main title like this with montys name bold to stand out and the same colour as his tie to make the poster look professional with the correct colour scheme. we also wanted to have 'DAY OUT' written in that form to make it seem like montys day out was a disaster of some sort due to the reason the font used for 'DAY OUT' looks messy and it makes montys day out seem like it was disasterous. the fact that its boldened and stands out tells the audience that Montys day out was also dangerous and this would grab attention to the film, the audience would want to know what made his day out so dangerous



 

 

However we then thought that his name should appear like its a comedy genre and the title should immediately tell the audience that its a funny film. For this reason we didnt want to keep his name formal and small in the corner we thought having the main part of the movie poster, the name of the film, bigand bold and having it take up the bottom half of the poster would give a better taster to the audience that the film is full of comedy.

 

Having the name like this is usually found in cartoon programmes like 'Tom and Jerry' a famous comedy case study and for this reason when we see a font like this then we automatically know that this film is comedy based because we see this text style being used in other funny cartoon products, so this also proves that we followed conventions of real media product. however our film doesnt involve cartoon





But as a group we wondered if the colour red really gave a comedy vibe because the colour red would relate to blood and death so a sad or action type of film. So this would give our target audience the wrong impression of the film. We decided to change the colour to a more positive and innocent colour and we chose orange, because we thought this colour was free from sins and there wasnt any negative energy or hidden messages attached to it. We also had the day out coloured white to help it stand out with a orange boarder to keep to the colour scheme so that it looks professional. we chose white colour so that it stands out and the audience knows what the film is about. The other style in which day out was written in would not be in the colour scheme and so we did not keep it, we also thought it was too messily written and made our target audience seem too young, it seemed like it was another episode of the cartoon series programme 'denace the mennace' aged for 5 to 7 year olds where as our comedy is more mature then that so this is why we we changed the text 'Day out' to a more mature type.

 

Next we made up quotes in which other organizations have said to help prommote the film. We chose these organizations because in our research we found these organizations the most common. We coloured the quotes orange to help go with the font name 'MONTY' and stay in the colour scheme. We placed them at the top and wanted three quotes instead of two or one because in a case study of ours we found this interesting and wanted to use it in our own movie poster (4 lions). We made up the word 'comedilarious' so that the audience feel as though this comedy film is so funny that they are on another platform of comedy, thus acting as a promotional act and they'd see that this quote given by a standard organization

 

 

We next added in when the film was being played in the cinemas and we kept the colour of the date yellow so that it helped stand out from the rest. This doesnt fit in with our colour scheme orange, black and white however we only done this so that it grabs attention. We kept this slanted and extra bold so that it stands out and people are aware of it and it stays on there mind. We wanted this text to have enough space of its own so that it doesnt get in any other texts way thus not making it all squashed up together and also so that the audience easily view it

 

We then added a star shape and coloured it yellow to help go with the yellow date '1 FEB'. We used this star to show off the producer of the film so that the audience realize and see who the film is made by. This was also used to help grab the audiences attention and to help sell the film. We also found this technique in one of our other case studies 'east is east', when they use a star to show to the audience who created the film or who was part of the crew to help make the film and this helps the film sell more because they recognize a persons name who is part of the crew and find the film trustworthy to watch so this is why we kept them in the star. We kept this near the film name because by knowning who directed the film you could easily evaluate how good the film is and so by having this near the film name the audience will view it quick and would want to know further about the film, so this keeps the audience interested

 

 

 

 

 

We then added a tage line to the poster 'are you ready london its...' we kept this white so that it matches with the colour scheme of the film and so that they can read it with the appropriate colour being used. We originally wanted to have a tag line 'same monty different country however we thought this would not suite our product as it seems like the film is a sequil and this is the only time we see monty, so we didnt keep this tag line. We kept our tageline on top of our film name because both the tag line and the film name works together and for this reason it had to be on top of the film name. The tage line introduces the film name by saying 'are you ready london... its MONTYS DAY OUT'

We next wanted to fill in this empty space that we had on the left of the main character in the main image and we thought we put in thought bubbles coming out of his head, making it seem like he is having thoughts about the events that he has experienced at the same time. The audience could also get a insight in what the film will hold by having these thought bubbles aswell. We kept these thought bubbles to the left of the character because this makes it seem like these thoughts are coming out of his head, and for each bubble we kept a different colour. We kept a hot pink colour for the girl to connote love and romance

Lastly we thought that we had too many thought bubbles being used in the poster and this would make the poster look too detailed and squashed up so for this reason we took out a thought bubble and only used the first two main important ones, and this is how we compleated our movie poster

case study Desmonds

Desmond’s

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Desmond’s is a classic comedy series from the early 90’s which conveys comedy through various ways but mainly through the African culture that resonates throughout the series.  The main characters accent is argued to be the main source of comedy as his African accent fits in just fine with the culture of the series. Stereotypes clash here as the barbers mainly consists of black people however there are also white people within the barbers which show them to be co habiting unlike Citizen khan, the whole competition culture and scenes that take place. There is also a slight hint of taboo lexis in Desmond’s. “pain in the –“ this shows the comparison of the changing times as in today’s modern day and age taboo lexis is freely expressed but in the early 90’s it was seen as disrespectful that’s why Desmond cut his line short when he was supposed to say the word ‘ass’.

This can be shown in the two shot. Here the people of two different races are cohabiting nicely but a funny tone is added to this ad Desmond calls him stupid. There is also a contrast in costume/ clothing which can show the power distance between them as Desmond is dressed smartly which can show that he has all the power in the barber shop and the white character is dressed in denim shirt which is basically just casual clothing. This can emphasise that he is just a worker compared to him. This two shot also reflects that Desmond has power and authority over him.

 

in this short episode, a variety of camera angles are used in order for humour to be conveyed. In this scene, a wide shot is being used in order to show a character has just walked in to the barber shop and shows the surroundings and props. The costume of the character that just walked in shows that he has just come back from school which also plays the part of school being a huge influence upon kids of that age.

 

The shot then changes to medium close up of the boy and emphasis is added on to the bruising on his face. This portrays that he’s been in some kind of fight and makes the audience feel sympathy for him as his injuries are shown up close followed by his sad facial expression.

 

Close ups are also used in Desmond’s In order to capture characters facial expressions. Humour is exploited from this because of his eye bulging funny body language. Also close ups of other characters laughing at jokes that other characters make adds to the comedy aspect of the series because when the audience see a character laughing it’s almost like a trigger to make the audience laugh and feel like their following the story line.  

 

With regards to this medium shot, it shows clothing/costumes they are wearing. Comedy can be exploited from this because for example the variation of costume. Again the stereotype clashes here as the man in white is dressed slightly differently. A sense of identity is also explored here.

 

There is a zoom effect on the bottle of alcohol. The effect of this is that it adds emphasis to it which becomes an iconic symbol of the episode which connotes an event is about to take place. This is correct as they are preparing for Mathews family’s arrival. The effect of this is that it’s a sort of spoiler and gives the audience a hint of what’s going to happen in the next scene.

 

 

 

 

 

Cast study Citizen Khan

Citizen Khan

 

Citizen Khan is fairly new comedy series which conveys comedy through the use of many techniques and conventions. The fact that it’s a fairly new comedy fits in with today’s modern day stereotype of the Asian culture and how they behave for example the character of Aalia who wears a hijab sometimes and takes it off when parents aren’t looking. This show has manage to capture the attention of many people for positive reasons as being funny but also being a huge stereotypical debate which some people find offensive.

In this short episode, a variety of camera angles are used in order for humour to be conveyed. In this scene, a wide shot is being used in order to show that Mrs Khan is running to open the door for Mr khan as she runs in a funny manner and the wide shots manages to capture the whole running scene

 

 

The shot then changes to a zoom/ close up of the toilet role tissue he has brought in as emphasis is added on the amount of toilet role Mr Khan has bought. This adds humour because of the sheer stupidity of it as he bought so many toilet role tissues but it also reflects upon the Asian stereotype because he is being portrayed as cheap and got a good deal on it.

Close ups are also used in Citizen Khan In order to capture characters facial expressions. Humour is exploited from this because of her look of disgust at the toilet tissue.

 

 I chose to print screen this part of the episode because I felt that this close up strongly related back to Mr Bean as in this scene, Mr Khan and a white skinned character are getting in to a competition is eating chillies. This can relate to the scene of Mr Bean where he gets into the competition of making a sandwich which I have explored in my other case study. Also, stereotypes are explored here as Mr Khan is an Asian person and the other character is white so it’s showing to the audience how an Asian person would act if in a situation of competition against another race.

 

In Citizen Khan, mainly two shots are used in order to help the audience understand what is going on in the episode and who’s talking to whom. The effect of this is that is that is shows specifically when the two characters are talking, everybody else is isolated from the conversation and that it’s only going on between them.

 

Another common shot that’s used in Citizen Khan is the mid shot. This was done in order for the focus of the way the characters are presented in Citizen Khan for example the clothing/costumes they are wearing. Comedy can be exploited from this because for example the way Mr Khan dresses is funny and sort of old fashioned. This also shows Mr Khan’s body language as it shows that he is laid back and firmly shows his power as provider of the family.

The sound used in Citizen Khan is mainly dialogue and audience laughter. The accent of Mr Khan adds humour because he is speaking in a funny tone but also exploring the way which Asian people talk which again challenges the Asian stereotype. Also, Mr Khan speaks in a taboo lexis “bloody door” the effect of this is that it adds emphasis to the humour of the way things are done in this show. It also portrays him as a forceful person and he needs to exercise his power through the use of taboo lexis in order to get things done whenever he wants.

 



CASE STUDY - MR BEAN

This tag line 'Disaster is just a small step away' can connote that disaster will occur in the most unpredictable scenes. This can reinforce the fact that it is a comedy film as disasters that happen to the main character throughout a film can be seen as funny to all age groups but mainly kids.

As there are bright blue clear skies is portrays a happy environment as that what holidays are usually associated with. The poster itself is a shot taken from the south of France which adds to the realism and works like a little teaser to show the audience what they’re in store for. The use of the suitcase is predominantly seen throughout the poster as it relates to the title of the film; because a suitcase is usually associated with a holiday or a journey.

The fact that the main character is coming out of a train through the use of a mid-shot showing us that this will be based on a journey and conveys that the film will be based on physical comedy  by the way he is coming out of the train in a funny manner shows that the genre will be comedy but also by reputation of previous versions of the film.

The film title is two different colours from the rest of the poster so the audience can clearly see it.  The font is also unique with strong emphasis on the word ‘Bean’ which shows he is the main character. This similar font was used in the previous film he starred in and makes a statement based on the success of the previous comedy film.  This shows that they are using the reputation of ‘MR. Bean’ in order to capture audiences of all age

A typical convention is used as production house was involved in the making of this film. The use of ‘Universal’ shows to the public that it was produced by a known company followed by the reputation that they have. I feel that this case study will greatly help me with regards to our 3 products as a package as I will keep referring back to this as our short film also uses physical comedy in this manner.

The text towards the bottom of image  shows that age group is not yet rated which means that it has a high possibility of being ‘PG’ which can be seen by people of all ages.

CASE STUDY - EAST IS EAST

The main cast of the film shown is generally very young in age and almost tells the story of the film very vaguely. As we can see from the cast, there seem to be different levels of attitudes to religion and culture and respect as one character is wearing Islamic hat. We almost get the image that religion and culture will be clashed.

The tag line is set out in a very plain and simple font as it is in black it is kind of dull and makes the feel sort of boring. However the fact that they have used the ellipses suggest otherwise. The film title is set in a mixture of caps lock ad normal letters. This shows that there is an essence of madness followed by the dog sitting on the title which doesn’t really make sense however is also like a snippet of what there is to come as some people might find this humorous.

This tag line is a very general stereotype that can be viewed upon people of Asian ethnicity and background. The fact that it promotes arranged marriages in the form of a pun will draw upon the attention of the audience in a humorous way as it adds a slight twist to the common stereotype but almost tells the story of the film.

The splashes of quotations from reviews of publications that have viewed the film is effective because it makes the film more desirable to see as they have enjoyed it so much, maybe the person looking at this cover will enjoy it as much as them.  The use of the child in the cast playing on that ball shows that there could be a playful aspect to this film.

A typical convention is used - Film release date to let the audience know when the film is coming out. The colour of the font, white, followed by an orange background stands out as it important information.

Also a picture of a bride with thick black glasses is used. This sneak peak of what’s going to happen in the film can get the attention of the public. This links in with the comedy aspect they embedded into the film because it’s the arranged bride for one of the main characters which relates back to the tagline; which essentially is what the whole film is about. Also she is portrayed as a funny looking ‘geek’ which is funny.

CAST STUDY - FAST 5

 

The title of the film is in a sort of italic structure. The effect of this emphasises the sleekness of it and gives a sense of speed as the film is about cars. Also the colour of the font is almost smoke like which can again refer to the smoke being produced by a car.

The three main characters of the cast are shown in the cover. The effect of this is that it can draw attention to fans because of previous versions of the film that they starred in. Also the introduction of a well famous known wrestler into this film will draw in the public as fans would be interested.

The scenery of the picture looks very pleasant from the symbolic images embedded in this picture. The use of the palm trees in the background shows to the public where the film will take place. Also as one of the main characters is wearing a cross, this would make it seem symbolic with regards to religion but also it may mean something within the film itself in terms of events that might occur. Also as another one of the characters has a tattoo, this could give indication to being on the side of good or evil.

A convention is used by a production house showing their involvement in the making of this film. The use of ‘Universal’ shows to the public that it was produced by a known company followed by the reputation that they have.

The use of guns in this image shows that the film will be mainly action based. Also, the presence of the car being there shows that this is part of the action and also refers back to previous films which were mainly about cars. This shows that the reputation of the previous films produced can be passed on to this one as enthusiasts and fans would appreciate this. Also, the use of the guns and the cars specifies the genre of the film.

 



FINAL PRODUCT OF MAGAZINE REVIEW PRINT PRODUCT

first draft of magazine review

Back up images to use in FILM REVIEW.

Draft movie poster

Audience feedback exercise - prezi of movie poster and film review

http://prezi.com/embed/o7zll4stgeyb/?bgcolor=ffffff&lock_to_path=0&autoplay=no&autohide_ctrls=0&features=undefined&disabled_features=undefined

STORYBOARD

EVALUATION QUESTION 2 SLIDE ROCKET

EVALUATION QUESTION 2

In terms or imagery, we chose to use stills from our short film in our 2 print products. This is because we wanted to sell the film to the audience, and give a realistic feel to the film. In the film poster we decided to use a still of the main character in the train pressing his face against the window to symbolise a journey which refers back to the short film as it is a journey. For the magazine review we also used a still of the main character but another still from the short film in order to show another scene but also relating to the backbone of our package, comedy. Comedy is explored through the still we have used in our magazine review because the main character is making a funny face. Again, the smart Englishmen stereotype is explored here as Monty is dressed really smart with a suit and tie but the comedy side shows through the straw hat. This creates a really consistent package throughout the 3 products as it has the same locations, props and characters in the short film. For the house style, we chose to keep it similar for example the font we used at the beginning of the short film is in a sort of informal cartoon style as it is an comedy, we decided to carry this over into our film poster; again trying to sell the short film to the audience as the film is. However with the magazine review we chose to make it a bit more formal in terms of font. All three of our print products use similar content in terms of the main actor whose comedy comes from slapstick and physical humour for example the way that the character looks and dresses is iconic which refers to what the package is all about. Barthes suggested that films consist of numerous action codes and we have also included action codes into our film. An action code that we used was when the main character first arrived into the airport. The fact that the main character acts like he doesn’t know what he’s doing is an action code because it shows that he’s not from the country and he’s not familiar with his surroundings. One action code we have embedded into our film was when the guards stop Monty as he isn’t allowed in to the Olympic site as his ticket is invalid. Comedy is explored here because a very serious situation is then morphed into a comedy scene through the use of non-diegetic sound and the main characters funny faces. For tone/language, there was a funny tone to the short film which again relates back to the comedy aspect we tried to convey. However it was also mixed in with an angry tone during the security guard scene. The language of the film review is formal and high lexis. This is because I was looking at my example case studies and realised that they all had these factors in order to be more realistic and to not look professional. With regards to themes, there is a theme of love during the day dream scene. The effect of this is that is that it’s sort of a sub plot during his journey to the Olympics which we thought we could explore comedy aspects from for example at the end of the day dream Monty gets slapped. In terms of other marketing, if we were to release this package we would release trailers that portray a brief idea of what happens in the short film but doesn’t give away the whole film. We would also begin to release film posters similar to our print product stills however I think that we’d have to do a photo shoot in order to make it look professional but also to add variety to the film posters instead of having to keep using stills from our short video which would inevitably give away the film. Also, I would like to release some toys for kids for example like toy versions of the main characters clothing. This was also done in ‘Mr.Bean ‘which was a huge success and as this show played a major part in the creation of our film as it was the centre of our ideas.

EVALUATION QUESTION 3 SPIDERSCRIBE

EVALUATION QUESTION 3

For us to progress any further, we needed to gain feedback from our audience in order to gain an idea of where we was at and where we needed to be in order to make our 3 products work effectively as a package. The first feedback we received was when we first pitched our short film ideas to the audience (which the link can be found on my blog). This was very helpful to us because we was thinking of embedding an African culture with our short film however as we gathered from the feedback, there were many issues concerning this. Firstly there was the issue of timing whether we can input all of these cultures and themes in the required time limit; secondly there was the issue of the audience comprehending all these stereotypes in one go, and lastly the difficulty of exploring an Asian and African culture cohabiting in the nature of our short film was proven to be harder than we actually thought. There was also much positive feedback to our film pitch as the audience really liked our ideas for example the love scene that we described to them followed by the comedy aspect we wanted to convey. We explored Asian culture through the use of music as we used an Indian soundtrack within the day dream scene. Also, the English stereotype was also explored through the use of the main characters costume being smart however we slightly tweaked this in order for it to relate back to the humour aspect of our film for example the fact that the main characters trousers are tucked into his socks. Others in in the audience feedback exercise found our ideas confusing however I think that this is because I felt that we didn’t really express our ideas clearly enough to them whereas other people found it easier to understand thus gave them an insight from our point of view. Soon during the exercise, another issue began to emerge with regards to the locations we wanted to us as the audience found it confusing of how the characters going to get to these locations and also how it’s going to work within our short film For example the airport scene where the main character arrives and the park where the daydream scene will take place. In my opinion I think it was effective for some people in the audience feedback exercise to find our ideas slightly confusing and to question our ideas because it made us think that maybe our ideas might have been too difficult for our audience to understand so it helped us to combat this issue as we thought of ways to simplify our ideas in our short film. The second audience feedback exercise for the ideas of our print products was also very helpful to us as it helped us to identify our strengths and expose our weaknesses. This was shown in the draft that we had produced of one of our print products as it gave the audience a very good idea of how we wanted our film poster to look like. We gained positive feedback from our draft poster as they thought it looked really good and thought it worked well with our main theme of comedy. The also thought it was a good idea to the use aspects from the ‘East is East’ and ‘West is West’ case studies that we have looked at for example the splash effect that shows certain images of some funny scenes that occur within the film which again sells the film for what it actually is which grabs the audience’s attention. There was also some negative feedback that we received which was the use of the tagline ‘Same Monty, Different Country’. The audience thought it was simple and straight to the point as the main character is from another country as comes to London for a daytrip however some crack were exposed in this for example, this tagline sort of gives away what happens in the film but the main concern of all was that if we used this tagline it would suggest that we have made previous films with this same character which would have made things more complicated than what they actually were. It was difficult for us to think of a new tagline for our film poster however in the end we just decided to keep it simple and go with ‘Are You Ready London? It’s’ which we as group thought worked well with the title of the film ‘Monty’s day out’. We then revisited the ‘Mr Bean’ case study that we did and thought that we could use some features that worked really well there in our poster for example a funny still of Mr Bean himself in the middle of the picture. We used this idea on the film poster and the audience thought it worked really well with the combination of the splash effects. We was told that it shows a “crazy’ day out with all sorts happening in a funny way” which we accepted as a compliment because it was what we was trying to portray. With regards to the film review, it wasn’t really completed by the time we had to present the pitch to the audience. We presented what we had at that time and explained to the best we could of what we wanted to do with the film review. The film review script itself wasn’t an issue for me to do however the issue was the stills. We had to be very critical of this as we trialled a few still images and presented it to our audience on a separate occasion for example a still of the day dream scene when the main character and the girl are holding hands portrayed a love theme which was totally irrelevant to us because our 3 products must work as a comedy package. This was helpful to us because it was the audience that suggested a suitable scene for us where the main character is eating the biscuit and its falling out of his mouth because it was one of the funniest scenes in the film and somewhat iconic. The post production feedback that we received was through the use of an online survey which basically was an online questionnaire. This was very easy to produce and was very effective because it’s straight and to the point. We generally received good feedback from this which was a success in our minds.